For this content series, I collaborated with our redaction team to identify iconic matches from the ATP Tour’s 50 years of history. Once the matches selected, I worked with ATP Media to retrieve the footage and identified key moments from each match to highlight. I designed the layout for each post and worked with our creative team to develop a multimedia carousel that allowed us to add videos, quotes, and photos. On Twitter, the content was threaded and footage from the matches was posted on Facebook.

Beyond resonating with our audience and garnering a strong engagement, the content was well received by the players.

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