In 2013, Senegalese designer Adama Paris decided to bring her Black Fashion Week to Montreal for the first time. I approached her and offered my services to manage the event’s public relations.

My knowledge of Montreal’s media landscape allowed me to build a media list that included print media, radio, TV, and web publications. I created media kits including the featured designers, offering a complete profile with their biography, a history of their brands, and links to their website to increase their profiles along with the event’s. I also wrote press releases (once to announce the event, then to share more details on the designers) and organized a press conference the first day of the event. Each publication received a tailored pitch which highlighted its relevance for their audience.

The coverage generated interest in the event, which translated into a strong attendance for its first edition in Montréal.